The African mothers are no longer preferred to be an employee. The recent government data shows that moms have proved that they can be successful businessperson. They overcome all odds to fund their family needs, top priority being the childcare. They adhere obligation of a parent who intend to provide better living standard for their child and the family. The success story of the African moms shows the world that they, too, can be great strategist who can use digital platform more accurately.
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The Origin For Rise
Analyzing the government data, Pew Research Center reveals that working mom percentage has risen form 23 to 29 percent compare to the previous decade. According to Pew, there are factors leading the trend to rise. The main contributing factors are:
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- Meeting the childcare expense
- Long working hours at office
- Job pressure
- Unavailability of job
- Necessity of finance
The Digital Office
Technology has enabled African womens the keep their job while fulfilling the family duties. Job and childcare being the top priority, women prefer to manage both simultaneously. Working online has suited majority of the womens. The flexibility of timing and advantage of work from home is now a popular trend among the African moms.
Highly educated women who earned #postgraduate_diploma courses can manage to start a family and build a career too - http://t.co/agPSSuiG5T
— Makena Conteh (@makena_conteh) June 9, 2015
The Success Story
To bear the childcare and other family expense women work in different sectors. But even working for extra hours was not a match to met the sole purpose. Holy Hurd in his book Venture Mom has written about how
womens are fulfilling the responsibility as parent by caring the child and managing the work. Her book contains inspirational struggle of womens becoming the successful entrepreneur. In one such example, Venture Mom, tells story of a mother whose financial survival was at stake. The women sold the deceased parents household items online, to support her family. Gradually her business grew and people sold goods through her. With the help of online marketing help she gradually became an popular digital marketer. Today, being an proficient she trains people on digital marketing and selling products online.
The Raised Points
The book Venture Mom has reflected few key points which were the important factors for the success of African mom, doing the home based business.
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- The successful business ran by African moms were mostly interest or hobby based.
- Exploring new ideas and possibilities by asking questions which will help business to grow.
- Proper analysis was done. The calculated findings were implemented.
- The use of social media.
- The enterprise moms did not hesitated from the fear of what other will think.
There is no shortcut to success. Self-belief and go getting attitude is key to attain the desired goal. Hurd's book contains example such African moms who dared achieve and think out of the box. However, the latest trend shows the courage and determination of the moms who has defined in a new way. These womens have not only proved their worthiness as mother also successful entrepreneur.
What are your thoughts on this? Will it encourage African learners to stay in school? Share your opinions with us by commenting here.
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